Aga-Huseyn

  • Full Name: Aga-Huseyn Abdullayev
  • Date of Birth: 15th of July, 2000
  • Location: Baku, Azerbaijan
  • Personality Type: ENFP
  • Key Skills: Digital Marketing Strategy, SEO/SEM, Social Media Management, Content Creation, Data Analytics, Campaign Optimization
  • Languages: English – C1, Azerbaijani – C2, Russian – C2, Turkish – B1
  • Work Preferences: Remote work, flexible hours. 

Frequently Asked
10 Questions

I’m a performance-driven digital marketer with multi-niche experience.

  1. Marketing Specialist — Sea Breeze Real Estate (current): own lead-gen for resort real estate across Meta & Google, build full funnels (landing pages, forms, CRM), run creatives and ad testing, and track deals in Bitrix24. Also coordinate offline-to-online campaigns (OOH/TV/radio → digital retargeting) and performance reporting.

  2. E-commerce Manager — Antaris CJSC (previous): managed cross-functional marketing (Web Dev, SMM, Sales). Led SEO (+25% organic traffic), ran PPC on Google Ads & Meta (ROAS 3.5:1 in Q1), developed social content strategy (+30% engagement, +20% followers), and optimized with GA/GA4 (CTR +12% via data-driven tweaks).

  3. Marketing Manager — Sabah Hub (earlier): collaborated on go-to-market and digital launches across multiple niches, sharpening my ability to adapt messaging, funnels, and channels to very different audiences.

Core strengths: paid media (Google/Meta), SEO, CRM & marketing automation, A/B testing/CRO, analytics (GA4, Yandex.Metrica), content & creative ops, and hands-on project orchestration with tools like Asana/Trello/Slack and Bitrix24 for pipeline visibility and KPI tracking.

Here’s how I’d frame it:

Paid Social (Meta, TikTok).
My edge is targeting depth: I build audience stacks from ICP research, LALs on LTV, and stage-based retargeting. I pair that with rapid creative iteration (hooks, UGC, motion-first) mapped to the DMU—separate messages for the decision-maker vs. the influencer. Result: higher quality leads and stronger engagement (e.g., +30% engagement in a prior role).

Paid Search (Google Ads / ASA).
I excel at intent harvesting: rigorous keyword mining, SKAG-to-consolidated RSAs where it makes sense, negatives, geo/time modifiers, and offline conversion imports from CRM to optimize to qualified actions.

CRM, Email & Retargeting.
Using Bitrix24 + automations, I design persona- and stage-specific nurture flows (DM vs. influencer), tighten UTM discipline, and run A/B tests on offers, timing, and creative—consistently lifting conversion and reducing drop-off.

SEO & Content (as a compounding layer).
Topical clustering, on-page fixes, and link outreach to capture latent demand (+25% organic traffic previously).

Why these channels? They let me combine deep audience understanding (DMU/ICP) with analytics-driven decisions and creative strategy, so every impression speaks to the right person, at the right stage, with the right message.

While working at Antaris, one of the largest retail companies selling school and office supplies in Azerbaijan, I managed several campaigns.
One of my favorite campaigns there was back-to-school lifecycle activation I led for a major retail brand targeting stressed parents who were about three pencils away from losing their minds (because they're starting to get their kids ready for school).

The goal was clear: increase repeat purchase rate, grow AOV, and build a high-intent audience we could nurture year-round. We started early, building the funnel in Klaviyo with a lead magnet - think: “Ultimate School Checklist: Because your kid will forget something and you both know it.” That brought in 35,000+ new profiles, segmented by school grade and purchase behavior.

From there, I built a 3-phase journey:
1. Pre-season: Warmed them up with content on trending supplies, personalized recos, and a “What type of school shopper are you?” quiz - because who doesn’t love being told they’re a ‘Savvy Overbuyer’?
2. In-season: Used behavior-based triggers to send reminders about abandoned cart, bundle upsell offers, and limited-time SMS nudges via Attentive. Also integrated Meta Custom Audiences from high-intent clickers.
3. Post-purchase: We launched a fun UGC referral campaign called “Show Us Your Backpack Chaos” - and unfortunately this part turned out to be a failure because people were not interested in sharing their dirty bags. And yet here I have not yet taken into account the specifics of the audience - in Azerbaijan, according to the mentality, people try to show the best and hide the worst, while in Western countries people are more relaxed in such cases.

The results:
• Repeat purchases up 22%
• AOV up 15%
• Lifecycle revenue contribution: 42% of seasonal sales
• And a click-to-open rate of 38% on our segmentation-based emails.
What made this one so successful was the alignment of data, timing, and empathy - plus a sprinkle of humor. Because sometimes, Lifecycle Marketing is just therapy with better segmentation.

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You can customize the color, shadow, style, text, title, etc of your accordion on your WordPress website using accordion widget from Elementskit addons for Elementor.

You can customize the color, shadow, style, text, title, etc of your accordion on your WordPress website using accordion widget from Elementskit addons for Elementor.

You can customize the color, shadow, style, text, title, etc of your accordion on your WordPress website using accordion widget from Elementskit addons for Elementor.

You can customize the color, shadow, style, text, title, etc of your accordion on your WordPress website using accordion widget from Elementskit addons for Elementor.

You can customize the color, shadow, style, text, title, etc of your accordion on your WordPress website using accordion widget from Elementskit addons for Elementor.

You can customize the color, shadow, style, text, title, etc of your accordion on your WordPress website using accordion widget from Elementskit addons for Elementor.